NARRATIVE STRATEGY FOR GROWING ORGANIZATIONS
As organizations grow,
their stories break.
Deeper Meaning helps organizations
uncover their real story to align
leadership, sales, marketing, and culture.
WHAT IS A NARRATIVE PROBLEM?
Your founder is still your best salesperson.
Every team explains the company differently.
You don’t have a marketing problem. You have a narrative problem.
OUR METHODOLOGY
Documentary uncovers the real story,
not the branded version.
We listen across leaders, employees, and customers to uncover the language, beliefs, tensions, and emotion already shaping the organization.
THE OFFERINGS
What’s the status of your organizational narrative?
These offerings are designed to shepherd from Align → Discover → Build → Steward.
Purpose Workshop ($3,000)
Leadership session + alignment brief + 90-day action plan.
Brand Forensics (starting at $35,000)
Documentary interviews + narrative gap analysis + executive readout.
Meaning Architecture (starting at $50,000)
Core narrative + messaging system + leadership, sales, and culture tools.
Narrative Stewardship ($5,000/month)
Ongoing counsel + message review + narrative governance.
ABOUT THE FOUNDER
Wade Shields is a creative leader, strategist, and filmmaker.
A decade of experience across documentary filmmaking, creative direction, brand storytelling, and marketing informs Deeper Meaning’s outside-in approach.
Wade’s work has received recognition by SFIndieFest, Phoenix Film Festival, and the Shorty Awards.
“The concept Wade proposed landed beautifully…
— Communications Leader, Ernst & Young
This phrase is becoming part of our vernacular.”
Uncover your organization’s deeper meaning.
What’s changing inside your organization?